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PR
Collaboration

More Coverage Than Any Other Tool Manufacturer for a Decade

client

Bosch

Task

Securing positive product coverage in the Nordics

01 Task

Visibility and relevance

Bosch is one of the world's leading industrial companies, and its power tools are known and loved by enthusiasts and professional craftsmen in Denmark and the rest of the world.

We have been working with Bosch for over a decade, securing positive product coverage about professional tools in Denmark and the rest of the Nordics.

02 Solution

Product PR in the Nordics

As a Nordic lead agency, we are developing strategic messages that strengthen Bosch's reputation in a digital world. We do drive awareness around new products and how these make craftsmen’s lives easier.

On a daily basis, we handle media inquiries from all over the Nordics. In collaboration with Bosch, we develop proactive stories and activities e.g. journalist and influencer events, product demos and tests, and content for digital channels and magazines.


Results

More coverage than any other tool manufacturer in the Danish media

Around 150 product mentions and 50 tests in Denmark per year

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Want to hear more?

Christian Top Marchant

Partner
ctm@holm.dk
+45 29 43 12 38
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Christian is responsible for our clients within IT. He advises on strategic communication, PR and crisis communication. Christian holds a degree in media science from the University of Copenhagen. He also attended the University of Westminster in London. Previously, he has worked for Text100 and Burson-Marsteller.

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