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Campaign
Social Media

April Fool's Day prank tricked 100,000 South Park fans

client

Comedy Central

Task

Using April Fool's Day to create social buzz

01 Task

An April Fool's Day Prank

Comedy Central Denmark wanted to use April 1st to make an April Fool's Day prank, targeting their local community in Denmark. The aim was to raise awareness of the channel's popular cult series, South Park.

It required a quirky and creative idea that could cut through the media noise of countless other April Fool's Day pranks. Furthermore, the prank had to be credible enough for the community to believe it.

02 Solution

South Park in Danish!

We developed a funny story that was both quick to execute and could easily be shared in order to create buzz on Comedy Central's own social channels: South Park with Danish voices made by Rene Dif - member of the Danish band Aqua.

We launched the April Fool's Day prank with a press release, describing how South Park would re-launch in Danish by Aqua star René Dif. We teamed up with Rene Dif and made a short video with his voices which was shared on Facebook and with media.

measurable results

In any case

Effect

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 of this

100,000 saw the post on Facebook - without advertising

+ 500 positive comments and a huge buzz on Comedy Central's Facebook page

Se

3 of this

100,000 saw the post on Facebook - without advertising

+ 500 positive comments and a huge buzz on Comedy Central's Facebook page

Se

3 of this

100,000 saw the post on Facebook - without advertising

+ 500 positive comments and a huge buzz on Comedy Central's Facebook page

Se

measurable results

The results speak for themselves

100,000 saw the post on Facebook - without advertising

+ 500 positive comments and a huge buzz on Comedy Central's Facebook page

Se

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Results

100,000 saw the post on Facebook - without advertising

+ 500 positive comments and a huge buzz on Comedy Central's Facebook page

Se

No items found.

Want to hear more?

Mark Ellegaard

Consultant
me@holm.dk
+45 31 23 75 69

Mark helps our clients within lifestyle and tech with PR, digital and social media. He is a former press officer for Quick-Step Floors Cycling Team. Before that he was a project coordinator at Holm. Mark holds a bachelor in philosophy from Roskilde University.

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