01 Task
A New Bicycle Helmet is in Town
Every year, more than 2,600 cyclists end up in the emergency room after hurting their heads in a bicycle crash. With the world's first airbag for cyclists, Hövding is working to minimize those figures
At the same time, Hövding's mission is to contribute positively to cycling culture by increasing the safety and safety of everyone who travels on two wheels in the big cities.
But how do you get the Danes to protect their heads and take better care of each other when they ride bikes? And how do you communicate an ambitious project such as shaping the cycling cities of the future?
02 Solution
PR and Influencer Co-labs
As Hövding's Danish PR agency, we have helped to spread awareness of their innovative airbag and to strengthen the company's position among consumers, partners and interest groups. This includes through close dialogue with journalists, influencers and other relevant stakeholders - and with positive stories across platforms and media.
