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PR
Collaboration

Bicycle helmet of the future aims to reduce head injuries

client

Hövding

Task

To increase awareness about Hövding's innovative bicycle airbag

01 Task

A New Bicycle Helmet is in Town

Every year, more than 2,600 cyclists end up in the emergency room after hurting their heads in a bicycle crash. With the world's first airbag for cyclists, Hövding is working to minimize those figures

At the same time, Hövding's mission is to contribute positively to cycling culture by increasing the safety and safety of everyone who travels on two wheels in the big cities.

But how do you get the Danes to protect their heads and take better care of each other when they ride bikes? And how do you communicate an ambitious project such as shaping the cycling cities of the future?

02 Solution

PR and Influencer Co-labs

Holm helps Hövding to spread awareness of their innovative airbag and to strengthen the company's position among consumers, partners, and other stakeholders.

On a daily basis, we engage with journalists, influencers and other relevant stakeholders – and we push stories that strengthens Hövding's brand across platforms. 

measurable results

In any case

Effect

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 of this

More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding's app

Mention of Hövding across media types and platforms

Collaborations with Danish influencers

3 of this

More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding's app

Mention of Hövding across media types and platforms

Collaborations with Danish influencers

3 of this

More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding's app

Mention of Hövding across media types and platforms

Collaborations with Danish influencers

measurable results

The results speak for themselves

More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding's app

Mention of Hövding across media types and platforms

Collaborations with Danish influencers

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Results

More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding's app

Mention of Hövding across media types and platforms

Collaborations with Danish influencers

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Want to hear more?

Mark Ellegaard

Consultant
me@holm.dk
+45 31 23 75 69

Mark helps our clients within lifestyle and tech with PR, digital and social media. He is a former press officer for Quick-Step Floors Cycling Team. Before that he was a project coordinator at Holm. Mark holds a bachelor in philosophy from Roskilde University.

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