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Bicycle helmet of the future aims to reduce head injuries




To increase awareness about Hövding's innovative bicycle airbag

01 Task

A New Bicycle Helmet is in Town

Every year, more than 2,600 cyclists end up in the emergency room after hurting their heads in a bicycle crash. With the world's first airbag for cyclists, Hövding is working to minimize those figures

At the same time, Hövding's mission is to contribute positively to cycling culture by increasing the safety and safety of everyone who travels on two wheels in the big cities.

But how do you get the Danes to protect their heads and take better care of each other when they ride bikes? And how do you communicate an ambitious project such as shaping the cycling cities of the future?

02 Solution

PR and Influencer Co-labs

As Hövding's Danish PR agency, we have helped to spread awareness of their innovative airbag and to strengthen the company's position among consumers, partners and interest groups. This includes through close dialogue with journalists, influencers and other relevant stakeholders - and with positive stories across platforms and media.


More than 50,000 Hövding airbags sold in Denmark

Successful launch of Hövding 3 and Hövding App, which today has several thousand users

Mention of Hövding across media types and platforms, including national media and on television

+25 product tests

Collaborations with Danish influencers

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Want to hear more?

Esben Berg Nielsen

+45 26 36 81 22
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Esben advices a number of our IT and tech clients. Esben holds a degree in communication from the University of Copenhagen and has a bachelor in Danish. He is also a co-owner of gallery VESS in Vesterbro.


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