01 Task
New prescription product
Pharmaceutical company Meda wanted to increase sales of its new prescription allergy drug. The allergy medicine market is highly competitive, and various over-the-counter drugs are already available to consumers.
Meda wanted to introduce a prescription-only product, but the company was only allowed to market healthcare professionals such as doctors. The problem was that people with allergies rarely seek out their doctors.
02 Solution
Based on focus groups
Based on focus groups, we developed a campaign with one clear message: Danes with allergy are not treated ideally.
In collaboration with a general practitioner, we developed an online test for people with allergies in order for them to test if they were treated optimally. The campaign's call to action was that people with should seek medical assistance.
Our campaign included PR activities towards the general public and a direct marketing kit for the doctors, who received information about the campaign through a newsletter.
Targeted ads helped drive traffic to select websites. We also set up a collaboration with Radio100 who promoted the online test. Lastly, we developed advertorials on the subject for vertical media Dagens Medicin.
