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Game launch

Nordic mini series on social media achieved global success


PlayStation Nordics


Launching the game Days Gone

01 Task

Launching the game Days Gone

In April 2019, PlayStation video game Days Gone was released - a long-awaited game in which you enter a post-apocalyptic world as biker Deacon St. John. Struggling for survival among zombie-like creatures, the most important weapon is your motorcycle so that you can get away in a hurry.  

Our task was to develop a launch strategy that could raise awareness of the game among gamers in Denmark and the rest of the Nordics.

02 Solution

Four-episode mini-series

We chose to focus on digital content. Together with PlayStation, we developed a strong concept for social media: A four-episode mini-series about four Danish motorcycle and gaming enthusiasts who build a replica of Deacon St. John's motorcycle – in just 48 hours.

The mini-series was distributed on PlayStation's Nordic Facebook pages targeted young men aged 25-35.

We also developed and executed a PR plan that further increased publicity in both Danish, Nordic, and international media. Furthermore, we wrote a blog post about the project which was published on PlayStation's American and European blogs with several million readers.


+15 articles in Danish and international media

Reach of 28 million

Blog posts on PlayStation's American and European blog

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Want to hear more?

Esben Berg Nielsen

Senior Consultant
+45 26 36 81 22
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Esben advices a number of our IT and tech clients. Esben holds a degree in communication from the University of Copenhagen and has a bachelor in Danish. He is also a co-owner of gallery VESS in Vesterbro.


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