Holm Kommunikation

Contact
Contact

Hi, your browser is unfortunately out dated

We can see that your browser is not updated for a long time. We recommend that you update it to Microsoft Edge or download a new one below.
Campaign
Digital

Fraud fails drew attention to ID behavior

client

The Danish National Lottery, Tobacco Manufacturers Association in Denmark, Salling Group and COOP

Task

Increased focus on ID behavior among young people

01 Task

Focus on ID behavior

Among persons under the age of 18, one in three has presented themselves with a fake ID or lied about their age. And among people who assess the age of consumers as part of their job, 8 % have been threatened, and 2 % have been exposed to physical violence.

The Danish national lottery, Tobacco Manufacturers Association in Denmark, Salling Group, and COOP wanted an increased focus on the behavior concerning ID cards and to make it more normal and acceptable to ask and be asked about ID.

The companies also wanted young people to get familiar with the Smart ID app as a digital alternative to the physical ID.

02 Solution

Creative tricks

We conducted focus groups with young people and shop assistants to outline all the creative ways young people cheat with ID or lie about their age. We translated the output of the focus groups into several humorous films that were shared on Facebook and Instagram targeting young people.

We also developed materials for kiosks and supermarkets and conducted a national population survey. The survey results were used in direct dialogue with politicians and decision-makers and formed the basis for the PR-efforts.

measurable results

In any case

Effect

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 of this

The videos were viewed 500,000 times on social media

The campaign put ID behavoir on the political agenda

Many supermarkets and kiosks subsequently got more strict control – which can still be seen today

3 of this

The videos were viewed 500,000 times on social media

The campaign put ID behavoir on the political agenda

Many supermarkets and kiosks subsequently got more strict control – which can still be seen today

3 of this

The videos were viewed 500,000 times on social media

The campaign put ID behavoir on the political agenda

Many supermarkets and kiosks subsequently got more strict control – which can still be seen today

measurable results

The results speak for themselves

The videos were viewed 500,000 times on social media

The campaign put ID behavoir on the political agenda

Many supermarkets and kiosks subsequently got more strict control – which can still be seen today

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Results

The videos were viewed 500,000 times on social media

The campaign put ID behavoir on the political agenda

Many supermarkets and kiosks subsequently got more strict control – which can still be seen today

No items found.

Want to hear more?

Mads Keilberg Johansen

Head of Digital
mkj@holm.dk
+45 24 60 88 85

Mads is responsible for our digital services and advises our clients on social media and digital strategy. Mads holds a degree in political communication and management from CBS. Previously, he worked as a digital and political consultant at Geelmuyden Kiese. He was also a social media advisor for Ida Auken during the 2015 elections. He also runs KeilbergChristiansen.dk.

Portfolio

See our other cases

How can we
help you?

Contact
Contact