Every day, the Danish media are bombarded with press releases about new products and groundbreaking collaborations. If you as a company or organization want to cut through the noise with positive stories, it requires an in-depth knowledge about the Danish media landscape.
We advise on everything in PR and strategic communication. We function as both Danish and Nordic press office for many of our clients, and every day we pitch in PR stories, develop key messages, host events, and put together effective strategies.
We develop, implement, and evaluate campaigns on behalf of public and private companies. And we make a virtue of developing strong and creative concepts that give life to the campaign and help clients reach the target audiences.
Sometimes the need is a digital campaign only. Other times the campaign needs to be a combination of events, digital tactics, and PR stories. The most important thing is that we achieve the wanted outcome - whether it is to change behaviour or increase sales or awareness.
We have a large network among Nordic influencers within various industries, especially within gaming, tech, and lifestyle. Influencers tell stories in a new and creative way, and we help develop creative concepts and content to an audiences who wouldn’t dream of opening a newspaper.
We advise and help our clients develop a digital strategy that supports their business goals. We also do community management on social media, and we produce creative content that secure engagement across platforms. We work with some of the leading digital agencies, and with their technical expertise we find the best solutions.
For us, influence is a keyword. We help our clients to understand and influence the conditions and legislations that affect their businesses. We activate our own network and speak openly and honestly with many different stakeholders. We understand the dialogue between media and politics and the opportunities and limitations that come with it. We work openly and without hidden agendas. This way, we are handling the interests from our clients in the best possible way.
We have many years of experience in protecting the reputation of our clients. In a digital world, all companies are just a single Tweet from a shitstorm on social media. Therefore, it's important to be well prepared. We prepare small and large companies for a potential crisis to strike. And if the crisis does hit, we help clients to navigate, what to do and say, in order to get the situation under control.
The People's Democratic Festival
The People's Democratic Festival is a great democratic event. But the battle of awareness is tough and it requires just the right idea or the right angle if one want the attention.
We help develop an effective solution that makes the messages cut through the media noise. In 2017, for example, we launched the network app Mingla, which allowed all guests to network digitally. The app was a great success and became talk of the town that year.