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Recruitment campaign

How do you get the best IT talent?


City of Copenhagen - Group IT


To inspire both graduates and experienced professionals to apply for jobs in Group IT - part of the City of Copenhagen

01 Task

As a recent IT graduate, there are numerous job opportunities at both Danish and international IT companies.

So how do you convince young people that their dream job is in the City of Copenhagen? And what about the seasoned professionals from the private sector - what would make them apply for a job at Group IT?

02 Solution

We delved into the target groups and identified a number of prejudices and clichés that experienced and newly qualified IT professionals have about a municipal job. In addition, we spoke to employees who had defied the statistics and had already become part of Koncern IT.

The solution was a series of dynamic stills that were rolled out across online and offline media. They portrayed a variety of employees with a brief description of their work tasks. This gave the target groups the opportunity to mirror themselves in their future colleagues and at the same time dismantle prejudices that a municipality, for example, does not work with leading digital technologies or that they do not value professional sparring and development.


Holm developed two separate campaigns with dynamic stills for both new graduates and experienced professionals.

The content was used across channels, including LinkedIn and at recruitment fairs.

"We have been extremely satisfied with the output in terms of both quality and concept. And also the collaboration to a great extent. We have used the material extensively on many different platforms, and wherever it has been used, it has attracted attention and received a lot of praise.
It is material that we continue to use for presentations of KIT externally and, to a large extent, at trade fairs. It has been of great value to us."

Marie Charras, Business Consultant at Group IT

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Want to hear more?

Esben Berg Nielsen

+45 26 36 81 22
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Esben advices a number of our IT and tech clients. Esben holds a degree in communication from the University of Copenhagen and has a bachelor in Danish. He is also a co-owner of gallery VESS in Vesterbro.


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