Holm Kommunikation


Hi, your browser is unfortunately out dated

We can see that your browser is not updated for a long time. We recommend that you update it to Microsoft Edge or download a new one below.
Hero content

The ultimate FIFA challenge




Nordic campaign focused on PlayStation 5

01 Task

PlayStation is an official UEFA Champions League sponsor and wanted to leverage the football final to celebrate the strong synergies that have always existed between PlayStation and football.  

Specifically, PlayStation wanted increased focus on the PlayStation 5, which was back in stock after a period of console shortages. The campaign also needed to include multiple Nordic countries and incorporate a central piece of content for PlayStation's own channels.

02 Solution

We developed the concept "PlayStation Console Challenge", in which two of the most prominent FIFA content creators in the Nordics, Danish JKFifa and Norwegian Johans, were challenged to play three legendary Champions League finals on PlayStation 1, PlayStation 3 and PlayStation 5. The prize was a VIP trip to Istanbul to watch the Champions League final!  

We created a high-production content video that was distributed on PlayStation's Danish and Norwegian YouTube channels. Simultaneously, we developed shorts and cut downs of the video, which were shared across social media platforms, driving additional traffic.    

The video gained further attention through shares on the content creators' own channels. In addition, the influencers produced  supporting content before, during, and after their trip to Istanbul across Instagram, Snapchat, TikTok and YouTube.


The video on YouTube received over 26,000 organic views

The two content creators shared additional content from the trip and campaign widely across Podcast,YouTube videos, livestream, posts and stories on Instagram and videos on TikTok

No items found.

Want to hear more?

Esben Berg Nielsen

+45 26 36 81 22
Right Arrow

Esben advices a number of our IT and tech clients. Esben holds a degree in communication from the University of Copenhagen and has a bachelor in Danish. He is also a co-owner of gallery VESS in Vesterbro.


See our other cases

How can we
help you?

Right Arrow