The launch of Aula
Under huge public scrutiny, all of the country's primary schools were to start using a new IT system for communication.
Holm was hired to assist with communication about Aula to municipalities, teachers, parents, politicians, and the general public.
Together with KOMBIT, we developed a communication strategy and identified, reached out to and set up meetings with stakeholders, politicians, and other relevant associations.
We also had an ongoing dialogue with municipalities, produced content for Aulainfo.dk, and assisted at meetings and conferences.
Prior to the launch, we prepared a comprehensive Q&A, conducted media training, and wrote press releases and news articles for Aula's website. Throughout this period, we closely monitored and analyzed both traditional and social media.