Holm Kommunikation

Contact
Contact

Hi, your browser is unfortunately out dated

We can see that your browser is not updated for a long time. We recommend that you update it to Microsoft Edge or download a new one below.
Communication
Launch

The launch of Aula - the most searched word in Denmark in 2019

client

KOMBIT – the joint IT/project organization for Danish municipalities

Task

Strategic consultancy and launch of a new school platform

01 Task

The launch of Aula

Under huge public scrutiny, all of the country's primary schools were to start using a new IT system for communication.

Holm was hired to assist with communication about Aula to municipalities, teachers, parents, politicians, and the general public.

02 Solution

Strategic consultancy

Together with KOMBIT, we developed a communication strategy and identified, reached out to and set up meetings with stakeholders, politicians, and other relevant associations.

We also had an ongoing dialogue with municipalities, produced content for Aulainfo.dk, and assisted at meetings and conferences.

Prior to the launch, we prepared a comprehensive Q&A, conducted media training, and wrote press releases and news articles for Aula's website. Throughout this period, we closely monitored and analyzed both traditional and social media.

measurable results

In any case

Effect

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 of this

Mentions in national, regional, local and vertical media

Teachers, parents and politicians knew a lot Aula on the date of launch

Aula was the most googled word in Denmark in 2019

A smooth launch without any major technical difficulties

3 of this

Mentions in national, regional, local and vertical media

Teachers, parents and politicians knew a lot Aula on the date of launch

Aula was the most googled word in Denmark in 2019

A smooth launch without any major technical difficulties

3 of this

Mentions in national, regional, local and vertical media

Teachers, parents and politicians knew a lot Aula on the date of launch

Aula was the most googled word in Denmark in 2019

A smooth launch without any major technical difficulties

measurable results

The results speak for themselves

Mentions in national, regional, local and vertical media

Teachers, parents and politicians knew a lot Aula on the date of launch

Aula was the most googled word in Denmark in 2019

A smooth launch without any major technical difficulties

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Results

Mentions in national, regional, local and vertical media

Teachers, parents and politicians knew a lot Aula on the date of launch

Aula was the most googled word in Denmark in 2019

A smooth launch without any major technical difficulties

No items found.

Want to hear more?

Lotte Sievers

Consultant
ls@holm.dk
+45 23 63 29 28

Lotte is a consultant and works with PR and corporate communication for a number of our clients . Lotte is cand.comm. From Aalborg University and also holds a bachelor's degree in Film and Media Studies from the University of Copenhagen. In the past she has worked with press and communication in the interest organization Leaders and at the communication agency Radius. Lotte is currently on maternity leave.

Portfolio

See our other cases

How can we
help you?

Contact
Contact