Holm logo

Holm Kommunikation


Hi, your browser is unfortunately out dated

We can see that your browser is not updated for a long time. We recommend that you update it to Microsoft Edge or download a new one below.
Game launch

Bloody Campaign Went Viral


PlayStation Denmark


Launching the game Bloodborne

01 Task

Launching a bloody game

In collaboration with PlayStation, we were to launch the game Bloodborne. Our ambition was to reach the Playstation community that did not know about the game.

Hence, we approached this differently to get people’s attention and to raise awareness of Bloodborne.

02 Solution

Give blood for Bloodborne

Bloodborne appeals to young men and is – not surprisingly – very bloody. We also found out that there is a significant shortage of blood donors among young men.

We launched the campaign #GivBlodForBloodborne as a collaboration between PlayStation Denmark and GivBlod (part of an official blood bank in Denmark). We encouraged young men to show up at the IT University in Copenhagen to donate blood or sign up as a blood donor. In exchange, they received the game.


300 international media covered the event

100 young men gave blood

525 young men signed up as a donor

100,000 #GivBlodForBloodborne likes/shares on Facebook

100,000 watched the video on YouTube

1 million saw our flyer on Imgur.com

Holm won a PR tiger and a Sabre Award

No items found.

Want to hear more?

Esben Berg Nielsen

Senior Consultant
+45 26 36 81 22
Right Arrow

Esben advices a number of our IT and tech clients. Esben holds a degree in communication from the University of Copenhagen and has a bachelor in Danish. He is also a co-owner of gallery VESS in Vesterbro.


See our other cases

How can we
help you?

Right Arrow