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PR
Event

Ministerial visit puts digital experience centre on the map

client

SAP

Task

Launching a new digital center

01 Task

Launching a new digital center

IT company SAP was to launch its new digital experience center in Copenhagen. The SAP Experience Center showcases how new technology can power companies’ and organizations' digital transformation through interactive spaces and concrete tools.

The challenge was to reach all decision-makers with an interest in technology as well as companies, organizations, politicians, and students. The purpose was to discuss intelligent use of data, design and digital business models.

02 Solution

Minister to drive press coverage

Holm planned a seven-week strategy leading up to the opening. We also developed a detailed content plan that included videos, infographics, and social media posts.

We also helped generate media coverage across social media channels with a particular focus on LinkedIn.

The SAP Experience Center officially opened on April 5, 2015. October 2017. Here former Minister for Business and Growth Brian Mikkelsen cut the cord with a digital scissors and paid tribute to digital Denmark's innovation courage in his speech. Ida Auken, the President of the SIRI Commission and Adam Lebech of DI Digital also attended the opening.

measurable results

In any case

Effect

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 of this

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 of this

Brian Mikkelsen opened the center

14 journalists attended alongside business leaders and politicians  

20 press reports including live TV interviews

+50 content pieces shared on social media

300 events and over 5,000 guests during the first year

3 of this

Brian Mikkelsen opened the center

14 journalists attended alongside business leaders and politicians  

20 press reports including live TV interviews

+50 content pieces shared on social media

300 events and over 5,000 guests during the first year

3 of this

Brian Mikkelsen opened the center

14 journalists attended alongside business leaders and politicians  

20 press reports including live TV interviews

+50 content pieces shared on social media

300 events and over 5,000 guests during the first year

measurable results

The results speak for themselves

Brian Mikkelsen opened the center

14 journalists attended alongside business leaders and politicians  

20 press reports including live TV interviews

+50 content pieces shared on social media

300 events and over 5,000 guests during the first year

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What's a Rich Text item?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Results

Brian Mikkelsen opened the center

14 journalists attended alongside business leaders and politicians  

20 press reports including live TV interviews

+50 content pieces shared on social media

300 events and over 5,000 guests during the first year

No items found.

Want to hear more?

Christian Top Marchant

Partner
ctm@holm.dk
+45 29 43 12 38

Christian is responsible for our clients within IT. He advises on strategic communication, PR and crisis communication. Christian holds a degree in media science from the University of Copenhagen. He also attended the University of Westminster in London. Previously, he has worked for Text100 and Burson-Marsteller.

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