01 Task
Launch of Watch Dogs 2
Video game developer Ubisoft wanted to reach a wider audience with its new video game Watch Dogs 2.
To position Ubisoft across national media, we helped develop and set up creative and very unusual collaborations.
02 Solution
Denmark needs more hackers
We developed a campaign called the campaign Denmark needs more hackers that focused on the game but also highlighted a major problem in society – the fact that there are too few IT professionals in Denmark.
A key campaign element was an online hacker test on the website flerehackere.dk (translated: more hackers). We also developed a number of proactive PR and SoMe activities.
We created massive media coverage of the campaign with many articles across national and regional media as well as publicity both online, in print and TV.
