01 Task
Campaign without pointing fingers
Every year approximately 250 Danes are injured with new year's eve fireworks. Three out of four accidents involve men aged 15-35 who do not comply with the official fireworks guidelines.
To address the problem, the Danish Safety and Technology Authority asked us to change the behavior of young men. But how do you communicate such an important message to an audience notoriously known for not wanting to listen to adults?
02 Solution
Accident in 3D and 5D
2017: We developed a VR video where young people on their own bodies could feel what a fireworks accident feels like in 3D. The film was shown in cinemas and on social media and educational institutions across the country. Featured influencers shared reaction videos on Instagram and Facebook.
2018: We went a step further and developed a complete 5D experience where young people wearing VR goggles could physically taste the champagne, feel the explosion and wake up in a real ambulance.
2019: Here we used only memes. See the case here.
