Curiosity, ambition, and practice, practice and more practice. It has meant development and responsibility for Amalie Nygaard Wibrand and given her insight into what she wants for her professional future. Read about her experience of going from a new trainee in the agency industry to becoming a project assistant with permanent client teams - maybe you can do the same? 

When I started at Holm Kommunikation as an intern, I came from a student position in KMD's communications department. I was curious to explore the communications discipline even further, and I wanted to learn as much as I could along the way. This is exactly what I achieved as an intern at Holm Kommunikation, where I was thrown into a wide range of tasks from day one. 

As part of the Holm Komet talent programme, you will have a steep learning curve in a busy, exciting and fun atmosphere. You will become as big and important a part of various client teams as the other permanent consultants, and your opinions and ideas will be seen and heard. 

Today, I work as a part-time project assistant alongside my studies at CBS. My tasks as a project assistant are not really that different from when I was an intern. They consist of everything from contacting journalists, media research and writing debate articles, columns, press releases and pitching stories. I'm part of permanent client teams, where I work with the consultants on a weekly basis to solve various tasks and have the opportunity to spar and learn along the way. 

A young, fun and ambitious environment

At Holm, we are a young and ambitious team who are great at having fun with each other. Whether it's at the Friday bar or meeting at the coffee machine, everyone gets along and with a flat structure, it all feels like one big family.  

The mentality at the agency is that the more curious you are about learning and getting assignments, the more skilled you become - and the more skilled you become, the more responsibility you get. So if you're the type who loves responsibility, lots of balls in the air and lots of exciting tasks, Holm Kommunikation is the place to be. It's a very motivating way to work and develop. 

The bond with the other students and interns is extremely strong and one of the best I've experienced out of the places I've been employed. We have fun with each other and we are good at sparring and making each other better. 

Excited about the future 

Before I started at Holm, I thought I was best in-house in a communications department of a large company, but I've found that the agency business is much more me. And I guess that's really what an internship or student position should bring; insight into what direction you want for the future.

I started as an intern. Now I'm a project assistant with a year and a half left of my master's at CBS, and who knows what the future holds? One thing's for sure: I'm happy I agreed to try my hand at the agency business.